It is important for trading businesses that supply goods or services to have trading terms because these define the obligations of the business and limit its liability should things go wrong.
The terms should take account of whether the business is supplying other businesses or consumers, or both.
Selling to consumers, particularly through the internet, is highly regulated, and provisions which may be appropriate in a business-to-business context may be unlawful and ineffective in the case of a consumer customer.
The terms and conditions of sale or purchase should be prepared for the business, rather than an off the shelf contract, or even copied from another business. This is crucial, because if the terms do not reflect how the company’s business is actually carried out and its sales processes, there is a real risk these terms will not be effectively incorporated into the contract.
Many important provisions in the terms of business that relate to seeking directly or indirectly to limit the business’s liability, may only be effective to the extent that they are “reasonable”. This is especially risky, because what is “reasonable” depends very much on the individual circumstances, and so will vary from case to case.